Advertising has always been in a race with its target audience. It’s not enough to go where your audience is, you have to be where they’re headed. Thankfully the digital revolution has made this easier. You don’t have to predict where your target demographic is going to go for their vacation or even their dinner. Instead, people tend to essentially browse through digital landscapes via streaming media devices. Advertising can be easily set up within those spaces through OTT advertising platforms.
You can think of OTT advertising as a digital billboard of sorts. Just as billboards catch the eyes of motorists, so do OTT advertising platforms catch people’s eyes when using streaming services. Think back to the prior example of trying to deliver advertising to people while they’re eating dinner. In physical space it means predicting where a demographic is going to eat, or where they’re driving, to set up advertising for them. But it’s extremely common for people to stream media while they eat. Therefore simply using OTT advertising lets you know where your target demographic is heading.
One of the great things about digital media is that it’s essentially a universal platform. Everyone’s using it, no matter what their interests. This scope makes it easy to tailor specific products or services to demographics through OTT advertising. For example, you could specifically target sports fans and have advertising appearing during a stream of games in your area. You can get started with OTT advertising with Awarity at https://www.awarity.com/.
