Marketing is key to the success of any business, including franchises. As a franchise owner, you’re always searching for ways to reach your target audience to drive sales. The rise of Connected TV has changed the advertising industry, providing local advertisers with unique opportunities to gain targeted visibility. CTV allows franchises to reach a wider audience, gain new customers, and generate leads — all within their geographic area. Let’s explore how local TV advertising on Connected TV can help franchise owners to expand their reach.
1. Reach a Wider Audience: Connected TV provides franchise owners with a unique opportunity to reach a wider audience in their local market. Connected TV is the only platform that combines the targeting capabilities of digital with the reach and visual quality of TV. Through Connected TV, franchise owners can target specific geographic areas and demographics with local TV advertising, reaching potential customers that may have previously been unreachable.
2. Generate Demand: Local TV advertising on Connected TV can also help franchise owners to generate demand and increase brand awareness in their community. By creating targeted ads, franchise owners can increase the number of people who know their brand and drive them towards other lead generating forms of marketing. Advertisers may follow up with the leads using email campaigns, special promotions, and more. It’s an excellent way to reach your target audience.
3. Get Measurable Results: Connected TV provides real-time data on ad success, making it easy for franchise owners to gather insights about their ad performance. With Connected TV, franchise owners can track views, engagement, and conversions in real-time, allowing them to optimize and adjust ads accordingly.
4. Manage Cost-Effective Campaigns: Connected TV is cost-effective when compared to other platforms, which is an excellent benefit for franchises that may have a limited marketing budget. Unlike traditional TV advertising, which has a high entry cost, Connected TV ad placement is entirely customizable and can be adjusted regularly, which can help small businesses save money.
5. Enhance Your Branding: Local TV advertising on Connected TV is also an excellent way to enhance a franchise’s branding. By creating localized and engaging ads, franchises can build brand awareness among their target audience. With Connected TV, viewers are more likely to look up the brand or products advertised while watching ads.
Connected TV offers an excellent opportunity for franchisees to reach their target audience, generate demand, and expand their reach. With measurable results, cost-effective campaigns, and the ability to create compelling branding, Connected TV is an excellent investment for franchises looking to grow their business. If you’re a franchise owner looking to build your brand and reach more customers, local TV advertising on Connected TV is a powerful tool you won’t want to miss. Implementing Connected TV advertising strategies into their marketing mix can help franchises attain measurable success in their market.
If you’re looking to implement a successful local TV advertising campaign for your business, contact Awarity to learn more about how your business can generate leads and sales through a new TV advertising campaign, at Awarity.com.
